xxi, 648 pages : 26 cm

Includes bibliographical references (pages 576-620) and indexes

pt. 1. A cultural studies approach to gender, race, and class in the media -- pt. 2. Advertising -- pt. 3. Modes of sexual representation 1 : romance novels and slasher films -- pt. 4. Modes of sexual representation 2 : pornography -- pt. 5. TV by day -- pt. 6. TV by night -- pt. 7. Music videos and rap music : cultural conflict and control in the age of the image

PART ONE: A CULTURAL STUDIES APPROACH TO GENDER, RACE AND CLASS IN THE MEDIA Cultural Studies, Multiculturalism and Media Culture -- Douglas Kellner The Whites of Their Eyes -- Stuart Hall Racist Ideologies and the Media White Negroes -- Jan Nederveen Pieterse Madonna -- bell hooks Plantation Mistress or Soul Sister? The Visibility of Race and Media History -- Jane Rhodes The Silenced Majority -- Barbara Ehrenreich Why the Average Working Person Has Disappeared From American Media and Culture The Meaning of Memory -- George Lipsitz Family, Class and Ethnicity in Early Network Television The Color Purple -- Jacqueline Bobo Black Women As Cultural Readers Out of the Mainstream -- Larry Gross Sexual Minorities and the Mass Media PART TWO: ADVERTISING Image-Based Culture -- Sut Jhally Advertising and Popular Culture Constructing and Addressing the Audience as Commodity -- Robert Goldman The Black Experience in Advertising -- Marsha Cassidy and Richard Katula An Interview with Thomas J Burrell Different Children, Different Dreams -- Ellen Seiter Racial Representation in Advertising Separate But Not Equal -- Richard W Pollay, Jung S Lee and David Carter-Whitney Racial Segmentation in Cigarette Advertising Sex, Lies and Advertising -- Gloria Steinem Beauty and the Beast of Advertising -- Jean Kilbourne Reading Images Critically -- Douglas Kellner Toward a Postmodern Peadagogy Advertising and the Construction of Violent White Masculinity -- Jackson Katz Commodity Lesbianism -- Danae Clark Watching the Girls Go Buy -- Mimi White Shop-at-Home Television PART THREE: MODES OF SEXUAL REPRESENTATION I -- ROMANCE NOVELS AND SLASHER FILMS Her Body, Himself -- Carol J Clover Gender in the Slasher Film Do Slasher Films Breed Real-Life Violence? -- Alison Bass Mass Market Romance -- Ann Barr Snitow Pornography for Women is Different Women Read the Romance -- Janice A Radway The Interaction of Text and Context The Traditional Romance Formula -- Marilyn M Lowery What's in a Pseudonym -- Richard W Pollak Romance Slaves of Harlequin PART FOUR: MODES OF SEXUAL REPRESENTATION II -- PORNOGRAPHY Pornography and Male Supremacy -- Andrea Dworkin Misguided, Dangerous and Wrong -- Gayle Rubin An Analysis of Anti-Pornography Politics `I Buy It for the Articles' -- Gail Dines Playboy Magazine and the Sexualization of Consumerism Towards A Feminist Erotica -- Kathy Myers Lawless Seeing -- Annette Kuhn Pornography and Black Women's Bodies -- Patricia Hill Collins Racism in Pornography -- Alice Mayall and Diana E H Russell Pornography and the Limits of Experimental Research -- Robert Jensen Confessions of a Feminist Porn Watcher -- Scott MacDonald Surviving Commercial Sexual Exploitation -- Evelina Giobbe PART FIVE: TV BY DAY Daze of Our Lives -- Deborah D Rogers The Soap Opera as Feminine Text Race, Class and Sexuality in Soapland -- Karen Lindsey Gendered Television -- John Fiske Femininity The Search for Tomorrow in Today's Soap Operas -- Tania Modleski Women Watching Together -- Minu Lee and Chong Heup Cho An Ethnographic Study of Korean Soap Opera Fans in the United States Home, Home on the Remote Does Fascination With TV Technology Create Male-Dominated Family Entertainment? Constellation of Voices -- Wayne Munson How Talkshows Work Daytime Enquiries -- Elayne Rapping His Name Was Not on the List -- Gloria Abernathy-Lear The Soap Opera Updates of Ti-Rone as Resistance to Symbolic Annihilation PART SIX: TV AT NIGHT Ralph, Fred, Archie and Homer -- Richard Butsch Why Television Keeps Recreating the White Male Working-Class Buffoon Is This What You Mean by Color TV? -- Aniko Bodroghkozy Race, Gender and Contested Meanings in NBC's Julia Television's Realist Portrayal of African-American Women and the Case of L.A. Law -- Jane Rhodes Television, Black Americans and the American Dream -- Herman Gray Laughing Across the Color Barrier -- Norma Miriam Schulman In Living Color The Movie of the Week -- Elayne Rapping Defining Women -- Julie D'Acci The Case of Cagney and Lacey Subversive Sitcoms -- Janet Lee Roseanne as Inspiration for Feminist Resistance Confessions of a Sitcom Junkie -- Sarah Schuyler PART SEVEN: MUSIC VIDEOS AND RAP MUSIC -- CULTURAL CONFLICT AND CONTROL IN THE AGE OF THE IMAGE A Post-Modernist Moment -- John Pettegrew 1980s Commercial Culture and the Founding of MTV Form and Female Authorship in Music Video -- Lisa A Lewis The Effects of Race, Gender and Fandom on Audience Interpretations of Madonna's Music Videos -- Jane D Brown and Laurie Schulze Reconstructions of Nationalist Thought in Black Music and Culture -- Kristal Brent Zook It's My Thang and I'll Swing It the Way That I Feel! -- Imani Perry Sexuality and Black Women Rappers `Fear of A Black Planet' -- Tricia Rose Rap Music and Black Cultural Politics in the 1990s Imitation of Life -- James Ledbetter AFTERWORD: MEDIA ACTIVISM The Question of Violence -- George Gerbner The Power and the Peril

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